Digital Marketing Masterclass

  • Learn about the fundamentals of planning, strategies, and testing to fuel your business growth.
  • Learn the challenges and benefits of Digital marketing with principles of the customer experience (CX).
  • Learn how to develop a customer-led mobile strategy and assess the role of the App vs a Mobile Site.

Key Points About Digital Marketing Masterclass

237 Learners Recommended

Duration: 1 Day*

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Digital Marketing Masterclass

Course Overview

Our 1-day Digital Marketing Masterclass will surely help delegates to adopt the new strategies, techniques and methods. This course will carry different aspects which will help delegates to know more about what exactly digital marketing is. This course looks upon the other elements too, which are SMM (Social Media Marketing), SEO (Search Engine Optimisation), Google Analytics, and Google AdWords. These software plays a vital role in digital marketing through which we describe all the necessary things.

During this course, delegates will get an understanding of the fundamentals of digital marketing. By attending this course, delegates will acquire skills to optimise content, modify and create new effective strategies to achieve a business goal.

Course Outline

Module 1: Introduction to Digital Marketing

  • Introduction to Digital Marketing
  • How Digital Marketing Revolves?
  • How Digital Marketing Impacts on Business

Module 2: Planning, Strategy and Testing

  • Strategic Steps to Improve Online Campaign Plan
  • Digital Marketing Techniques
  • Campaign Strategy
  • Integration and Multi-Channels Marketing
  • Key Challenges of Multi-Channel Marketing

Module 3: Customer Experience and Usability

  • Principles of the Customer Experience (CX)
  • Creating a Successful User Experience (UX)
  • Sitemaps and Wireframes
  • User testing

Module 4: Mobile Marketing

  • Introduction to Mobile Marketing
  • Advantages of Mobile-Marketing
  • Key Challenges and Factors of Success in Mobile Marketing
  • Developing a Customer-Led Mobile Strategy
  • Assessing the Role of the App vs a Mobile Site
  • Mobile User Acquisition
  • Use Mobile to Acquire Customers
  • Create Loyalty and Customer Barriers through Mobile Channels
  • Tracking, Analysis, and Conversion Rate Optimisation

Module 5: Content Strategy

  • Why Content is (still) Pivotal?
  • Developing Content for Different Audience
  • Content and SEO: The Power of ‘Inbound Marketing’
  • Developing an Effective Content Plan
  • Illustration of Successful Content Strategy

Module 6: Social Media

  • What is Social Media?
  • How Social Media helps Businesses?
  • Key players: Facebook, LinkedIn, YouTube, Twitter
  • Successes and Pitfalls of Social Media 

Module 7: Email Marketing

  • Why Permission is Everything?
  • Collecting Names and E-mail Addresses
  • Testing Email for Continuous Improvement
  • Formats for E-mails and E-newsletters
  • Broadcast and Delivery Considerations
  • Successful Email Marketing: Case Studies

Module 8: Search Engine Marketing: SEO and PPC Defined

  • What is Search Engine Marketing?
  • Why is Search Engine Marketing so Crucial to Online Success?
  • What is Search Engine Optimisation (SEO)?
  • What is PPC (Pay Per Click)?
  • Key strategies and Techniques to Effectively Enhance Search Engine Effectiveness: Achieve Multi-Channel Success by Integrating SEO and PPC

Module 9: Integrating Marketing Communications for Maximum ROI

  • Achieving ROI through Integrated Marketing
  • Integration Online and Offline Marketing Strategies
  • 'Real-World' Integrated Campaigns

There are no formal prerequisites for this digital marketing course.

This course is open to anyone and is recommended for anybody willing to enhance their website traffic and conversion rate.

This course is designed for those who are willing to achieve their business goals such as:

  • Generate web traffic.
  • Conversion rate.
  • Brand awareness.

In this course, delegates will learn topics like Planning, Strategy and testing, customer experience and usability, Mobile marketing, Social Media Marketing, Content strategies, S.E.O, PPC and many more which will enhance their knowledge and skills.

Yes, if you would properly apply the principles and practices taught in the class with suggested SEO strategies, you would lead to online success for sure.

Our Digital Marketing Masterclass course will enhance your knowledge and skillsets to manage complex digital marketing problems.

This course includes new ways to connect, collaborate, conduct business, and build bridges between people which will help you and your business to reach more audience without extra efforts.

Like any form of marketing, the purpose of digital marketing is to promote and sell a product or service. More specifically, the use of digital marketing is to connect a business or organisation with its target audience via digital channels.


The Digital Marketing Masterclass Cost in United Kingdom Starts from £1095.00

Please see our Digital Marketing Courses courses available in United Kingdom


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Dates & Prices

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Learn from the comfort of your home or office

Join discussions via computer or mobile device

Interact with subject matter experts

40 Hours (on average)

90 Days Access

Certificate upon completion

Schedule and location of your choice

Save on travel costs

Monitor employee development

Key points about this course

237 Learners Recommended

Duration: 1 Day*

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6 Months Access - £ 387.00

1 Year Access - £ 776.00

Personal career coach and career services

Your online (Digital Marketing Masterclass) package

Upon purchase you will receive a password via the email you used to purchase the course.

You will then be able to login to our online learning platform with your email and password.

You will have access to the platform for 90 days to complete your course.

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