Google AdWords Masterclass

  • Understand the vital role of Google Ads and how PPC will help in your business growth.
  • Learn different techniques to increase the efficiency of ads with multiple bidding strategies.
  • Acquire skills of setting PPC goals to increase conversion rate at a lower cost.

Key Points About Google AdWords Masterclass

237 Learners Recommended

Duration: 1 Days*

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Google AdWords Masterclass

Course Overview

On July 24th, 2018, Google AdWords became Google Ads. The new name and logo were updated on the product interface, help centre, and billing documents. Google Ads is an online advertising service allowing the user to advertise and reach the target audience. Running ad campaigns without knowing the platform can be a recipe for burning money fast. In simple words, running an ad campaign without any strategy, plan, and knowledge will gain no benefit for the company. By attending this Google Ads Masterclass, delegates will gain an understanding of how to create strategies to run and optimise ads campaign successfully.

This course will help them to:

  • Creating PPC Ads
  • Drive Traffic to their Website through Paid Search
  • Conversion Tracking in Google Ads
  • Improve Quality Score

Delegates will also be taught about PPC (Pay Per Click), keyword researching, writing ads copy, bidding strategies, and competitor research tools. This will help them to analyse and monitor competitors in various aspects, including their search engine optimisation (SEO) to learn from their methods and mistakes, to get a higher rank than before.

Course Outline

Introduction to PPC

  • What is PPC?
  • How does PPC Work?
  • PPC Goals

Google AdWords

  • What is Google AdWords?
  • How does Google know which Ads to Display?
  • Important Factors in Search Ads
  • Advantages of AdWords

Bidding and Quality Score

  • Bidding
  • Quality Score

Quality Score Factors

  • Quality Score Factors
  • Improving Quality Score
  • How to Increase Quality Score?

Keyword Match Types

  • Keyword Match Types
  • How Keyword Match Types Works?

Competitor Research

  • Introduction
  • Tools for Competitor Analysis

Writing Adverts

  • Write Successful Text Ads

Google Keyword Planner

  • What is the Google Keyword Planner?
  • Filtering Keywords from your Keyword Planner

Initiating an Ad Campaign

  • Stages for Initiating an Ad Campaign

Google AdWords Account

  • How to Create a Google AdWords Account?

Ad Extensions

  • What are Ad Extensions?
  • Categories of Ad Extension

Tracking Options

  • How Does Tracking Work?
  • AdWords Conversion Tracking Options

Assessment of Changes

  • About Assessments
  • Available Assessments

Google Ad Preview Tool

  • Introduction to Google Ad Preview Tool
  • How to Use the Google Ad Preview Tool?

There are no formal prerequisites for this Google AdWords Masterclass course.

This course is open to anyone interested in learning about how Google AdWords works. It is much more beneficial for:

  • Digital Marketing Personnel
  • Business Owners
  • Job Seekers who are willing to develop a set of expert marketing skills to find a new job

The Google AdWords Masterclass Cost in United Kingdom Starts from £5495.00

Please see our Digital Marketing Courses courses available in United Kingdom


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Choose a Location

Choose a Month

Learn from the comfort of your home or office

Join discussions via computer or mobile device

Interact with subject matter experts

40 Hours (on average)

90 Days Access

Certificate upon completion

Schedule and location of your choice

Save on travel costs

Monitor employee development

Key points about this course

237 Learners Recommended

Duration: 1 Days*

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6 Months Access - £ 10825.00

1 Year Access - £ 16292.00

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Your online (Google AdWords Masterclass) package

Upon purchase you will receive a password via the email you used to purchase the course.

You will then be able to login to our online learning platform with your email and password.

You will have access to the platform for 90 days to complete your course.

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