SEO Masterclass

  • Understand the working of web crawler and indexing.
  • Learn how to find and select the right keywords with various tools.
  • Gain an understanding of how to build quality backlinks.

Key Points About SEO Masterclass

237 Learners Recommended

Duration: 1 Day*

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SEO Masterclass

Course Overview

Search Engine Optimisation (SEO) is the process of increasing both the quality and the quantity of traffic to the website. A well-optimised site can get a higher rank and will be able to drive more traffic from search engine. SEO (organic) is free, while in PPC user have to pay for search engine ads.

Delegates will learn:

  • The importance of SEO
  • How to find and choose the right keywords?
  • Learn how to optimise your website to drive more traffic
  • Understand the KPIs for link building

In our 1-day SEO Masterclass, delegates will gain knowledge about Google algorithms such as Panda, Penguin, and Hummingbird. They will also understand the usage of meta title and meta description, mobile SEO, tools for backlink analysis and the link bait techniques which will help them to perform off-site SEO.

Course Outline

Module 1: Introduction to SEO

  • What is SEO?

Module 2: The Importance of SEO

  • Understand the Importance of SEO
  • Define SEO Rankings
  • Strategies of Customising an SEO Plan
  • Factors of Business
  • Mapping Products and Services
  • What is Content?
  • Factors of SEO for Raw Traffic

Module 3: Search Engines

  • History and Evolution of Search Engine
  • Understand Web Crawler and Indexing
  • What is Adaptive Search?
  • Algorithms
    • On-Page Algorithms
    • Whole-Site Algorithms
  • Google Algorithms: Panda, Penguin, and Hummingbird
  • Queries: Navigational, Informational, and Transactional
  • Define Information
  • Understand Achieving Organic SEO

Module 4: Finding the Correct Keywords

  • Basics of SEO Copywriting
  • Choosing Keywords
    • Research
    • Keyword Targeting
  • How to Find the Best Keywords?
  • Keyword Research Tools and its Benefits
  • Google AdWords Keyword Tool
  • Types of Keywords
  • Understanding Long Tail Keyword Demand
  • Collecting and Using Keywords
  • Avoiding Keyword Cramming and Contrivance

Module 5: Onsite Optimisation

  • Anatomy of Optimised Copy
  • Understand Meta Title and Meta Description
  • What is URL Structures?
  • Define Headers
  • SEO Copywriting Mistakes
  • Avoiding Irrelevance
  • Landing Pages
  • Social Media, Email, and Blogs
  • Using Blog and Social Media Platforms
  • Writing Length in SEO
  • Negative Rankings Factors
  • Site Changes that Affect SEO

Module 6: Building Links

  • What is Link Building?
  • Goals of Building Links
  • Define KPIs for Link Building
  • Managing Link Building
  • What is the Link Analysis?
    • Linking
    • Backlink Analysis Tools
  • What is Link Bait and its Techniques?

Module 7: Social Media

  • What is Social Media?
  • Elements for Integrating your Social Media Strategy
  • Understand Network Building
  • LinkedIn, Facebook, Twitter and SEO

Module 8: Mobile SEO

  • Understand Mobile SEO on Different Platforms

There are no formal prerequisites for taking SEO Masterclass course.

Anyone can opt for this course but it more beneficial for: ­

  • Individuals who are willing to increase website traffic
  • Individuals who want to build a brand and influence
  • Individuals who want to get top ranking on Google

The SEO Masterclass Cost in United Kingdom Starts from £544.00

The Pearcemayfield is the best training provider in the world for SEO Masterclass.

Please see our Digital Marketing Courses courses available in United Kingdom

The Pearcemayfield provide course training in almost every location.

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40 Hours (on average)

90 Days Access

Certificate upon completion

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Monitor employee development

Key points about this course

237 Learners Recommended

Duration: 1 Day*

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6 Months Access - £ 109.00

1 Year Access - £ 164.00

Personal career coach and career services

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Your online (SEO Masterclass) package

Upon purchase you will receive a password via the email you used to purchase the course.

You will then be able to login to our online learning platform with your email and password.

You will have access to the platform for 90 days to complete your course.

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